The research objectives focused on:
- understanding the drivers of waste and recycling behaviours
- measuring awareness and knowledge about how to recycle correctly and which bins to use for different materials
- which terms are most used and best understood for a range of waste materials
- which messages and media are most likely to change waste and recycling behaviour
The research looked at the whole population, as well as a focus on different sub groups of interest these included young people (aged 18-24), culturally and linguistically diverse (CALD) audiences, people living in multi-unit dwellings and those who have council-provided food and garden organics collections.
This in the full report. A summary report is also available.