Engaging with young people

At the Environment Youth Advisory Council’s fourth meeting, the EPA’s Executive Director Regulatory Operations Metro Steve Beaman welcomed the ten members in attendance. He gave a personal insight into his experience working at the EPA and invited the members to share their views on the Authority’s current priorities.

Steve talked about the importance of operational work in the field with industry to fulfil the EPA’s role as a regulator and to engage directly with stakeholders.

Meeting’s focus

The meeting was held in person at the EPA’s Elizabeth Street office and focused on the next steps in banning single-use and other problem plastics, the value of managing and using biosolids and the ongoing initiatives towards a circular economy, particularly through repair and re-use of consumer goods.

1. Biosolids
Presenters: Alison McVey and Matt Molala

Following an overview and presentation on biosolids, council members were asked to share what words come to mind for them when thinking about biosolids. The predominant words were waste, sewage and fertilizer.

Members were then shown the EPA’s regulatory wheel and were asked which areas they think the EPA should focus their efforts on to regulate biosolids and achieve environmental protection.

The top areas members would like to see the EPA focus their efforts on to regulate biosolids were to educate, monitor, act, enforce and listen. One member suggested a potential way to educate the community was to include information on compostable products, similar to a health star rating.

2. Update on the plastics ban
Presenters: Sam Bannon and Kate Doutney

During the session on plastics, members were presented with different scenarios to test their knowledge on banned versus non-banned plastic products. They also used a micro-metre measurement tool to test the thickness of plastic bags.

Discussions around different banned products included:

• exemptions for plastic single-use straws
• concerns of consumers being charged to purchase thicker plastic bags, and
• interest in understanding the life cycle analysis for bags e.g. alternatives like cotton bags.

In small groups, the members role-played that they were part of the EPA plastics project team and developed a community engagement plan to educate stakeholders on the banned items in the NSW Plastics Action Plan.

Overall, they identified:

• the range of stakeholders to engage with about the new plastics bans including young people, consumers, suppliers and frequent shoppers e.g. people aged between 30 – 50 years.
• different engagement methods to engage different stakeholders, for example, using short videos on social media platforms such as TikTok, and collaborations with influencers to promote the new bans amongst young people.
• opportunities for EPA to develop a ‘sticker’ for products or businesses that are sustainable and compliant.

3. Repair and Reuse
Presenters: Aaron Spadaro and guest speaker Omer Soker, Charitable Recycling Australia

This session aimed to understand the attitudes and motivations of young people when purchasing new and secondhand items and to explore cost and product durability considerations when purchasing these items.

In a simulated shop, members were given tokens to select and purchase as many new and/or secondhand products as their tokens would allow. The activity showed that members were more likely to purchase secondhand items. Items that were more likely to be purchased new were personal products including kitchenware and mobile phones.

Factors that influenced participants’ decision to purchase secondhand or new items

Council members were asked to tell us about the factors that influenced their decision to purchase secondhand and new products.

When purchasing secondhand products, price and durability were the top two factors that influenced members’ decisions. For example, secondhand items such as jeans are durable and more comfortable when they are used, and brand names can be found in op-shops.

“Thrifting is becoming popular because the 90s' and 2000s' fashion is coming back.”

One member was influenced when purchasing a new watch because it is a luxury item and can be seen as an investment.

“When you do go for a luxury item you’ve wanted for a long time, my dad says it’s an investment and better to purchase brand new.”

When purchasing new items, durability, wear and tear and hygiene/ cleanliness were the top factors that influenced members decisions, e.g. drinking glasses, or items such as goggles or phones are personal products that they wouldn’t want to purchase secondhand because of hygiene concerns.

Ideas for how the EPA can do better in promoting second-hand purchasing

• Develop an app that tells people where there are thrifting events or garage sales.
• De-stigmatise with older generations by running Facebook ads.
• More events like one hosted In Melbourne by Charitable Recycling Australia
• If a charity shop had an online store, it can allow people to compare between thrifting and purchasing new items.

The next meeting is planned for November 2023

Introduction from NSW EPA Chief Executive Officer Tony Chappel

At the Environment Youth Advisory Council’s third meeting the EPA’s CEO Tony Chappel welcomed the nine members in attendance. He stressed the importance of their involvement and how their feedback was playing a critical role in informing how we approach key environmental challenges like climate change and plastics.

Tony introduced the EPA’s vision for 2023 including:

• working with industry and other stakeholders to address the causes and consequences of climate change, and work towards net zero emissions by 2050.
• embracing a circular economy and looking for better solutions for managing waste, particularly soft plastics and other emerging problem items such as lithium batteries.

Meeting’s focus

The meeting was held at the EPA’s Elizabeth Street office and focused on the next steps in banning single-use and other problem plastics, the value of reducing food and organics waste, career paths in the environment space and improving the reach of our social media messaging to young people.

1.   Stretching our plastics bans to the next phase
Presenters: Ying Chin and Ella Hadzioannou

Members were asked to nominate their top plastic item to be banned or regulated, identify its environmental impact and say why it should be banned.

The top items in order were:

• plastic nets (need corporate leadership from fishing industry)
• supermarket bags (need more reusable produces bags, boxes)     
• polystyrene packing ‘peanuts’ (alternatives are biodegradable perforated cardboard or corn product)
• plastic cups and lids (Need technology to replace, e.g, corn based plastic water bottles)
• plastic bowls and lids (bamboo alternatives, or ‘bring your own bowl’ - individual choices)

Members also suggested ideas for how the EPA can market the new banned items including:

• repeated sponsored social media advertising
• marketing through zoos or aquariums to increase the guilt factor on plastics in waterways
• promoting best practice – e.g, cafes who offer refunds for customers bringing their own cup.

2.   Keeping food out of landfill - spreading the word as well as the compost
Presenters: Amanda Kane and April Rowe

Members were shown three, short ‘Scrap it Together’ videos about food organics and garden organics (FOGO) and then developed scripts for a second video that could be filmed about food waste recycling. They touched on themes including overcoming the ‘Yuk’ factor’ and keeping it clean.

Common themes proposed in each of the scripts included:

• having a diversity of people represented in the video such as people from different backgrounds, genders, young people and families
• using different contexts, such as regional and city settings, to appeal to a range of people
• using humour or satire
• having a catchy theme song / background music.

3.   Fostering environmental careers through the EPA
Presenters: Erin Torsello and Cathy Love

The majority of members indicated they would consider a career in the EPA, with comments including:

• “I believe that the EPA’s values reflect both myself and my friends’ values, meaning the EPA would give us a workplace where we can express those same values and give valuable insights.”
• “Environmental protection is crucial for ensuring our planet’s future, and a career in the EPA is a pathway to action.”

YAC members had a range of ideas to make working at the EPA more attractive for young people including showing the roles available at the EPA and presenting it as a workplace with young people – appealing to a ‘young person’s’ lifestyle.

YAC members suggested school visits, career expos, social media (especially Instagram, TikTok and LinkedIn) promotions, well-advertised university internships or work placements as ways to better promote career opportunities at the EPA for young people.

4.   Building a young person’s perspective and approach into our Social Media Strategy
Presenter: Mark Pallot

Members discussed the principles required for engaging with young people through EPA’s social media. Based on the World Health Organisation’s example template, their top choices for success included accessible, actionable, simple, relatable, transparent and understandable.

The most common stakeholders YAC members would like to see engaged by the Social Media Strategy included:

• individuals
• young people – the next generation
• industry and business
• schools and community
• policy makers
• EPA staff and other government agencies.

Members also ‘test drove’ a couple of existing social media posts by the EPA. Their feedback for improvement included to not use emojis but do use people in images, shorter captions, funny and catchy hashtags (e.g, #saveyourdough) and memes or funny photos.

The next meeting is planned for June 2023

Introductions from NSW EPA Chief Executive Officer Tony Chappel and the Minister for Environment and Heritage, James Griffin

At this second, in-person meeting held at NSW Parliament House, both the CEO and the Minister welcomed the eight Youth Advisory Council members in attendance and reiterated how valued their views are to informing our work in the environment space. Minister Griffin also gave an outline of the workings of State Parliament and invited the members to attend Question Time in the afternoon.

The members had an opportunity to pose questions to the Minister and CEO on environmental protection and policy and these were responded to.

Meeting’s focus

The focus of this meeting was on the EPA’s Climate Change Policy and Plan, Partnerships program and the new EPA Youth Engagement Strategy. The members engaged enthusiastically in workshops on all three topics with some key outcomes as follows:

Climate Change Action Plan
Presenters: Jacquelyn Miles and Michele Weight

Members’ feedback and recommendations included

• The need for accessible communications e.g, social media summaries
• Talks with community before implementing actions
• Working with climate education start-ups to inform the actions
• Ensuring Indigenous perspectives are sought for resource management
• Speaking with all levels of industry particularly for emissions reduction
• Considering sponsored advertising or popular figures to mobilise community to take action
• Ensuring licensees are implementing changes
• Fact sheets for children and programs for schools

Partnerships
Presenters: Felicity Calvert and Mitchell Jones

Members gave feedback on EPA partner ‘Take 3 for the Sea’’s video on single use plastic ban. They suggested expanded messaging to other demographics in Western Sydney and rural regions.

The members also gave feedback and advice on

• The need to promote the EPA brand and its work more – comment “People at my high school don’t know what the EPA does”
• Promotion of EPA programs through schools and universities via posters and talks.
• Return and Earn stations at sports grounds and events
• Collaboration with businesses such as reusable drink bottles, World Surf League
• Partnering with zoos
• Engaging more with existing partner groups like Girl Guides and the Rural Fire Service
• Leverage existing local council youth advisory committees

Draft EPA Youth Engagement Strategy
Presenter: Liesbet Spanjaard

Members worked together in two groups to set their top six priority actions in the strategy for the EPA to work on.

The top six are

1. Actively encourage young people to participate on our Community Consultative Committees and update future Terms of References accordingly. Ensure the committees are accessible for young people.
2. Explore opportunity to host a Youth Leadership Forum bringing high school students across NSW together to discuss key environmental matters of concern.
3. Explore opportunities to provide education on environmental issues to Aboriginal and other culturally and language diverse young people, including on waste and climate change, e.g, through schools or events such as the Koori Knockout, Yabun or multicultural festivals.
4. Investigate potential collaborations with universities that run courses on environmental protection, such as Career Trackers for young Aboriginal tertiary students or internships.
5. Identify partnerships and sponsorships with other organisations, including not-for- profit organisations which run youth environmental leadership initiatives and events, that EPA could support and be involved in.
6. Investigate the potential role social media influencers and celebrity ambassadors could play in informing and educating young people around environmental protection.

As a result, we have re-ordered the planned actions in the strategy in preparation for publication.

Question Time

Following the meeting, the members attended and observed parliamentary Question Time.

The next meeting is planned for March 2023

Introduction from the Minister for Environment and Heritage, James Griffin

At the inaugural meeting the Minister for Environment and Heritage, James Griffin congratulated members on their position and outlined his vision for engaging with youth.

Introduction from Youth Advisory Council members 

Members introduced themselves to the Minister and shared their interest in the environment and being part of the Youth Advisory Council.

Overview of the EPA – A/CEO Carmen Dwyer

Members heard from the EPA’s A/CEO Carmen Dwyer, who explained the role of the EPA, as the lead environmental regulator and provided a background into the work we do to inform, involve and support stakeholders, business and community. Carmen also outlined key initiatives to reduce litter and waste, including Return and Earn and Love Food Hate Waste. Members had the opportunity to ask questions of the A/CEO and other members of the Executive.

Single use plastics bans presentation – EPA’s Kate Doutney

Members were presented an update on the NSW Governments program to ban single use plastics in NSW, including the banning of lights weight plastic bags from 1 June 2022 and further single use plastics planned to be banned from 1 November 2022.

Discussion and feedback on single use plastics

Members discussed the bans including how the EPA is educating business and community about the bans, the policy work involved in background to enable the bans, the alternatives for plastics and funding available for business innovation.

We heard the views of members on how the bans could be promoted amongst young people, including via channels such as social media and through influencers, online school news sites and university societies and groups. We also heard their views on items to be banned in the future including on banning fruit and vegetable bags, plastics and coffee cups.

Youth Engagement Strategy facilitated feedback session – EPA’s Clair Cameron

The meeting also provided the EPA with an opportunity to outline our plan for a Youth Engagement Strategy and gain members' insights to inform its development, including their key environmental interests and how they receive information and trusted sources of information.