Introducing Ernie, the Return and Earn wombat
The awareness campaign for the NSW Government’s Container Deposit Scheme – Return and Earn – has commenced in the lead up to the 1 December scheme commencement.
Ernie, the star of the campaign, is a wombat and a natural forager prevalent across most of the state. He embodies the pristine environment we’re working to protect.
The awareness campaign coincides with the roll out of the first Return and Earn reverse vending machine kiosks currently being installed as part of hundreds of collection points around the state.
Small volume drink containers account for a staggering 44% of the total volume of litter across the state and have a detrimental impact on the local environment and community. To address the issue of drink container litter the ‘Return and Earn’ campaign encourages people to collect and return used eligible containers for a 10c refund.
Drink containers eligible for the 10-cent refund include most bottles and cans between 150ml and three litres. Containers should not be crushed or broken and should have the original label attached to be eligible for the refund. People who use Return and Earn will be able to transfer their refund to their designated bank account or donate directly to selected charities. Alternately, they will be able to redeem the refund for cash from Woolworths supermarkets or use a credit voucher towards their shopping at Woolworths across NSW (except Metro branded Woolworths stores).
Return and Earn will make a major contribution to helping achieve the Premier’s Priority of reducing litter volume by 40% by 2020. It will also provide people with a financial incentive to do the right thing and recycle, to significantly reduce the estimated 160 million drink containers littered every year.