Guide to the Council Litter Prevention Campaign Resource Kit
The Department of Environment and Climate Change NSW has developed this Kit for NSW Councils to use in their local litter prevention campaigns. This Kit will help you create cost-effective campaigns using the 'Don't be a Tosser' and 'Litter it’s in your hands' promotional materials.
All materials are branded with the overarching Litter it's in your hands logo, and the Our environment - it's a living thing brand. You can mix and match the 'Don’t be a Tosser’ and Litter it's in your hands material to suit your needs.
The Kit offers the following benefits for your campaign:
- A popular slogan, 'Don't be a Tosser', with proven results in motivating people to change their behaviour.
- Artwork that is ready to print, therefore saving you development costs. Materials can also be tailored to your local needs, for example, adding your Council’s logo.
- A range of materials, from bumper stickers to press ads, which can support clean-up, enforcement and education activities.
Campaign focus
As well as providing general litter prevention messages, the materials provided in the Kit have been designed so that Councils can choose a theme most relevant to their local area, their litter prevention activities and campaign priorities.
These include:
- Litter blitz materials – for use with your integrated education and enforcement campaigns
- Littering from cars
- Littering in parks, out and about, on holidays and at events
- Litter at the beach
- Litter from uncovered loads
- Cigarette litter (including outside offices)
- Small scale illegal dumping
- Press Advertisements and Fillers
- Postcard
- Posters
- Stickers (Bin, Bumper, Ashtray)
- Cinema Slides
- Banners
- Live Read Radio Scripts
- English Radio
- Television Commercial
- Community Language Radio
- Community Language Posters
- Community Language Press
- Press Releases
- Litter Logos
Community language material
The Kit contains radio, poster and press advertisement material in the following non English speaking background (NESB) languages: Arabic, Cantonese, Greek, Italian, Korean, Macedonian, Mandarin, Spanish and Vietnamese. This material covers the following litter messages: general awareness, fines, littering when out and about, cigarette litter, and small scale illegal dumping.
Bi-lingual educators
To assist you to develop and deliver environmental education to ethnic communities in your local council area, bi-lingual educators from the Ethnic Communities' Council of NSW are available.
If you would like to find out more, contact the Council on (02) 9319 0288, or email: admin@eccnsw.org.au.