Full checklist of questions to consider
Step 1. Analyse the issue or problem
- What is the problem or issue of concern?
- To what extent is this an issue of concern within our community?
- Does our community realise there's a problem?
- What are the reasons for or causes of the problem?
- How can we promote community discussion and debate about this issue?
- What do we know about the issue? What research do we have? What's been done already? Who's been involved?
- Is 'education' the way to deal with the issue? What about other approaches such as regulation and enforcement, economics, engineering and science?
- What do we want to achieve? What can we achieve? What's our goal?
- What outcome do we want from education? Are we trying to encourage debate? influence attitudes? give or gather information? develop skills? change behaviour?
- Are the alternatives we wish to promote practical?
- Can we formulate our needs in terms of short, medium and long-term goals?
Step 2. Identify stakeholders
- Who has a stake (positive or negative) in the problem or issue?
- Who is most affected by the problem or issue? Who is concerned? Who may have different views? (Prioritise.)
- In relation to the problem, who are the opinion leaders in the community?
- Who are the key people to assist in solving the problem?
- Is there a person who could 'champion' the project for us?
- What do the stakeholders know, feel, want, believe and value in relation to the problem or issue?
- What are the threats, risks, costs and benefits for the stakeholders?
- How will we involve the stakeholders?
Step 3. Know your target group
- Who are we trying to reach/influence through this project?
- Is there more than one target group? (Define each group precisely.)
- What incentives are there for the target group to be involved with the project?
- What does the target group know, feel, want, believe and value about the problem or issue?
- What are the threats, risks, costs and benefits for the target group?
- What is the best way of reaching the target group?
- If they are not already involved with the issue, what will motivate our target group to be involved?
- What support do we need to give the target group to help achieve the project's outcomes?
Step 4. Determine objectives and outcomes
- What are we aiming to achieve as a result of this education project?
- What are the specific educational objectives of the project in terms of knowledge, skills, values, attitudes and practices? Are these objectives measurable?
- Do we need to look at short-term and long-term goals for this issue?
- What are the key messages we wish to communicate?
- What outcomes do we want from our project?
- Will any products result from our project? What will we do with these products when the project is finished?
- How will achieving our objectives help solve the issue or problem?
- What barriers may hinder the achievement of our objectives?
Step 5. Design your methods
- What is the best method of achieving the project's objectives and outcomes, given the time and money available?
- What is the best method of achieving the project's objectives and outcomes in view of what we know about the target group?
- Do these methods reflect the educational needs of our target group?
- Would it be useful to use more than one technique to achieve the objectives?
- What methods will have the most impact on the target group?
- Are there solutions to the problem and how do we reach these solutions?
Step 6. Consider funding
- What is the estimated cost of our project?
- What funds do we have available?
- What funds do we need?
- What 'in-kind' support do we have or could we get?
- Who may be interested in financially supporting our project?
- Do we need to consider sponsorship for our project? What are the benefits for potential sponsors?
- Are there potential sponsors who are not appropriate?
- If we can't attract full funding for our project, what options do we have?
Step 7. Make an action plan and implement it
- What specific actions are needed to achieve the project's objectives? What are the key tasks?
- What's the timeframe for the project? What are the milestones?
- What resources, other than dollars, are required (e.g. people and time)?
- Who's responsible for doing each task?
- Have we identified monitoring and evaluation steps in our action plan?
- How will we market the project to the broader community? Is there value in launching the project?
- How will we keep the broader community informed?
Step 8. Monitor and evaluate
- How will we know if we've achieved our goal and objectives?
- How will we measure the effectiveness of the project?
- Is the project reaching the target community?
- What have been the strengths and weaknesses of our project?
- How will we gather the information we need to determine the success of the project?
- Who will be interested in the evaluation of our project?
- What will we do with the information we collect as a result of monitoring and evaluating our project?
- How could the project be improved? What worked, what didn't, and why?
Page last updated: 22 February 2008